11. Practical cases

Case 1: Writing a delicate professional email

Situation: You need to inform a client that their advertising campaign will be delayed two weeks.

Professional prompt:

Act as an Account Manager at a marketing agency with 10 years of experience.

Context:

• Client: Fashion retail company, 2 years with us
• Relationship: Good but demanding about deadlines
• Problem: Summer campaign delayed 2 weeks
• Cause: The design vendor had an unexpected medical leave
• Solution: Temporary designer hired, campaign ready by May 20

Write an email that:

1. Acknowledges the delay directly
2. Explains the cause professionally
3. Presents the solution and the new timeline
4. Offers compensation (2 months of free social media management)
5. Reaffirms the commitment to quality

Tone: Professional, empathetic but confident. Avoid excessive apologies. Length: 150-200 words. Executives value brevity.

Include an effective subject line suggestion.

Case 2: Data analysis with recommendations

Situation: You have sales data from your online store and you need to present an analysis to your non-technical partner.

Professional prompt:

Act as a business analyst specializing in e-commerce.

Context:

• Online store of handmade products (candles, soaps, decor)
• Audience: Women aged 30-50, natural products

Sales data (last 6 months):

<data> - January: €8,500 (340 orders, average ticket €25) - February: €12,300 (492 orders, average ticket €25) - March: €15,600 (600 orders, average ticket €26) - April: €14,200 (520 orders, average ticket €27) - May: €9,800 (350 orders, average ticket €28) - June: €10,100 (365 orders, average ticket €28) </data>

Best-selling categories:

• Candles: 45%
• Soaps: 30%
• Decor: 25%

Analyze and provide:

<analysis> [Your interpretation of trends, patterns, and anomalies] </analysis>

<key_findings> [3-5 most important points, in non-technical language] </key_findings>

<recommendations> 1. [Specific priority action] 2. [Second action] 3. [Third action]

For each: Why? How to implement it? Expected result? </recommendations>

Important: Don't use terms like "conversion," "funnel." Simple language.

Case 3: Creative problem solving

Situation: Your small restaurant is losing customers to the big chains. You need creative marketing ideas with an almost nonexistent budget.

Professional prompt:

Act as a marketing consultant specializing in small local businesses with a limited budget.

Business context:

• Type: Traditional Italian family restaurant
• Location: Residential neighborhood of a mid-sized city
• Size: 30 tables, home cooking
• Competition: Domino's Pizza and other chains with big discounts
• Unique strength: Authentic family recipes, Italian owner with 30 years of experience
• Marketing budget: Maximum €200/month
• Current presence: Instagram with 180 followers, Facebook with no activity

Problem: Sales dropped 40% in the last year, especially on weekdays

Generate 7 marketing ideas that meet the following:

• At least 5 must cost less than €50
• All implementable without technical knowledge
• Focused on authenticity and personal story
• Prioritize community and loyalty

For each idea provide:

[Strategy name] - Estimated cost: [€] - Implementation time: [hours/days] - Description: [2-3 sentences explaining the idea] - How to implement it: [Concrete steps] - Expected result: [What you would achieve]

Avoid suggesting: Massive paid advertising, remodeling the venue, hiring an agency

Case 4: Preparing for a salary negotiation

Situation: You have a meeting to negotiate a raise.

Professional prompt:

Act as a career coach specializing in salary negotiations.

My situation:

• Position: Frontend developer
• Time at the company: 3 years
• Current salary: €32,000/year
• Target salary: €38,000-40,000/year
• Market: Similar roles earn €36,000-42,000 in my city

Achievements in the last 12 months:

• Led the redesign of the main app (users +35%)
• Mentored 2 junior developers
• Implemented testing that reduced bugs by 50%
• Learned React and TypeScript on my own

Company context:

• Tech startup, 40 employees, growing
• My boss values proactivity and concrete data
• They raised a funding round 3 months ago

Help me with:

1. KEY ARGUMENTS [3 main arguments, prioritized from strongest to weakest]

2. RESPONSES TO OBJECTIONS For: "Tight budget," "Only 3 years together," "Let's review in 6 months"

3. STRATEGY

4. What number should I open with?
5. Alternatives if they don't reach my target?

6. How to handle silences?

7. OPENING SCRIPT [50-75 words to start professionally and confidently]

Tone: Assertive but not aggressive. Based on value delivered.

Case 5: Social media content

Situation: You need to create content for LinkedIn that positions your personal brand as an expert in cybersecurity.

Professional prompt:

Act as a LinkedIn content specialist for tech professionals.

My profile:

• Cybersecurity consultant with 8 years of experience
• I help SMEs protect their data without big budgets
• Goal: Get clients and position myself as an accessible reference

Post topic: The 3 most common vulnerabilities I see in small businesses

Audience: SME owners, IT managers of small companies, entrepreneurs

Generate a post with this structure:

HOOK (first line that grabs attention) [1 impactful sentence with a surprising statistic or provocative question]

CONTEXT (why it matters) [2-3 lines establishing the problem]

MAIN CONTENT [The 3 vulnerabilities, each with:

• A short title
• A simple explanation (without technical jargon)
• A real consequence
• A simple solution]

CLOSING (soft call to action) [An invitation to comment, share an experience, or contact you, without being an aggressive salesperson]

Requirements:

• Total length: 200-250 words
• Use line breaks for readability on mobile
• Tone: Expert but accessible, educational not alarmist
• DON'T use: Complex technical language, excessive emojis, unnecessary capitalization
• DO use: Concrete examples, specific data when possible

Example of the desired tone: "73% of security breaches in SMEs happen because of weak passwords. Not because of sophisticated hackers, but because of '123456' as the corporate email password."

Observations about these cases

Notice how in all the professional examples:

1. A specific role is assigned to the AI (consultant, teacher, analyst)
2. Complete context is provided (situation, audience, constraints)
3. The exact format of the desired response is specified
4. The appropriate tone for the situation is defined
5. Examples are given of the desired style when relevant
6. Expectations are structured clearly

These prompts are not perfect on the first try. In real situations, you would probably refine them based on the results.

The practical cases consolidate everything you have learned: specific role, complete context, exact format, defined tone, and clear structure. These professional templates serve as a reference for creating your own prompts in real situations.

You have come a long way from understanding what a prompt is to mastering advanced techniques and applying them in professional cases. It is time to reflect on what you have learned and prepare to keep improving.